YSYamsquad
    Cam Buchan carrying a rowing shell beside the water

    Cam Buchan · Yamsquad

    Just yam on it.

    I'm Cam. I coach rowers all over the world, and I actually care how your training's going. No cookie-cutter plans. Just smarter, more consistent training that gets you faster.

    Get in touch See the programmes

    Train smarter

    Train better

    Train consistently

    Just yam on it

    How I coach

    I take your training personally.

    Most online coaching is a spreadsheet with your name pasted on top. You get the same plan as everyone else, and when life gets in the way, nobody notices.

    That's not how I work. I've been through illness, injury and years of training myself, so I know what it actually takes to keep improving. I want to know how your week went, what felt good and what didn't — because that's what makes the next week better.

    Smarter training. Better training. More consistent training. That's the whole idea.

    "Doing more isn't always better. Doing the right thing, consistently, is."

    Cam Buchan

    What rowers say

    In their words, not mine.

    “I really benefitted from the workouts that were programmed for me as it gave me a better structure to not just steady state but also do some hard workouts. I was able to take my 5km from a 19:44 to a 18:58 which was really awesome. I always wanted sub 19 so that was pretty sweet to see. My rate went from a 26 to a 30!!”

    Will C.

    5km from 19:44 to 18:58

    “I started rowing because I really enjoyed the sport and i had alot of fun. But somewhere along my journey i lost the fun, my confident went down, i felt stuck, i struggled mentally with hard sessions, and physically i suffered with my recovery and weight fluctuations. after 1-month of Training with Cameron i started to feel like my self again, at first it was hard because i had mental blocks, which he helped me get through and ease my way back. although i am not training as much as i used two and with only one session per day i feel amazing, stronger, and my confidence is creeping back. My form has improved and i am more mindful about my HR and respecting each session and the zones i need to be in. Thank you Cameron for the support, guidance, and great program”

    Isra G.

    feeling great overall

    “I needed to get my 2K down to have any shot at being recruited. Cam helped me drop from 6:49 to 6:25 and was always there with advice on the recruiting process. I'm now headed to row D1.”

    Jake S.

    D1 Recruit

    Coaching

    Sound like how you want to train?

    Two ways to have a coach in your corner. Both live in the Yamsquad app, so your sessions, your feedback and your progress are all in one place.

    Most athletes start here

    Coached

    Your own Yamsquad coach who knows your training, reads your sessions and changes the plan when your recovery, results or life say it should.

    What you get

    • Your own coach, not a different person every time
    • Unlimited access: message after a session, ask about a workout, or set up a call when something needs talking through
    • A programme built around your week and adjusted as you go
    • Every session read, with feedback on what it tells us
    • Stroke video reviews through the app
    • Test pieces and PB tracking so you can see the progress
    • The Yamsquad app included

    From £295 a month. Six-month minimum, because that's how long a meaningful change takes.

    See what Coached includes

    Five athletes at a time

    Coached by Cam

    Me as your coach, properly behind you. I write and adjust your plan myself and watch your footage as it lands.

    What you get

    • Me as your coach, directly
    • Unlimited access to me on WhatsApp, every day or every couple of weeks, however often helps
    • The plan adjusted day to day around work, travel and fatigue
    • Unlimited priority stroke reviews
    • Calls set up whenever they're useful
    • Everything in Coached

    By application. I read every one myself and reply within two days.

    See Coached by Cam

    Want the programming without the coach? Core gives you a plan built for you, checked by a coach every week, and you crack on with it yourself. Or train on your own with the Playbook.

    Have a look at Core The Playbook
    Cam Buchan in the rowing environment

    About Cam

    I've been where you are.

    Years of training, the highs and the setbacks. I've rowed through illness, injury and overtraining, and come out the other side knowing what it actually takes to keep improving. That's what goes into every plan I write.

    Read my story

    Free training tools

    Free training tools to help you train smarter.

    The same calculators and guides I use with my athletes. Pick the one you need, tell me where to send it, and it's yours.

    Free tool

    Erg Split Calculator

    Convert split, watts, calories and speed, and work out the split you need for a target time.

    Get it free

    Free guide

    The Pacing Guide

    How I teach athletes to pace anything from a 500m to a half marathon without blowing up before the end.

    Get it free

    Free guide

    Heart-Rate Zones Guide

    What each zone is for, and why most rowers train too hard on easy days.

    Get it free

    Free tool

    Grey-Zone Check

    Check your easy sessions by heart rate or by your 2k splits, and find out if they're actually easy or drifting into the grey zone.

    Get it free
    See all the free tools

    The journal

    What I'm seeing in rowing.

    Training thoughts, honest lessons and a look at what's happening around the sport.

    2 Oct 2026

    How Hard Should Each Rowing Training Zone Feel?

    For a low intensity row, you should be able to have a conversation. As the intensity goes up, that becomes shorter sentences. In a hard session, you shouldn't be able to say much at all.

    Read it

    30 Sep 2026

    Keeping easy rows genuinely easy

    Recently, looking at the workouts people post online, I’ve found that a lot of people seem to be moving away from low intensity work. Not necessarily on purpose. The session is supposed to be easy, but you end up pushing harder, into tha…

    Read it

    18 Sep 2026

    Beach sprint transitions: practise fresh before adding tiredness

    I'd practise beach sprint transitions slowly and fresh first, then build up the speed and add tiredness. You want to understand the skill before trying to make it work when you're both going fast and tired.

    Read it
    Read the journal

    Business partnerships

    Got something rowers would love?

    I work with brands I actually believe in, whether that's content, testing kit, events or something longer term. If it's a good fit for Yamsquad, let's talk.

    Work with me